In our Creative Economy initiatives, we prioritise sectors with immense potential, like fashion and Film with respective programme Creative DNA and Film Lab Africa.

Our Goal is to strengthen the professional skills, provide market access opportunities to creative entrepreneurs, and foster new UK-Senegal collaborations in the arts.

From 2021 to 2023 The Creative DNA programme, our first acceleration programme in fashion in partnership with the Dakar Design Hub, provided training and showcasing opportunities to 20 young fashion professionals, which have led to increased sales, visibility, and new collaborations.

In February 2023, seven leading and sustainable brands and designers from across Sub-Saharan Africa travelled to London for London Fashion Week. This project, a partnership between the British Council and Fashion Scout, gave the opportunity to designers and brands to deepen connections and create new collaborations between creatives from the UK and Sub-Saharan Africa.

The programme saw the designers and brands from seven countries: Ethiopia, Ghana, Kenya, Senegal, South Africa, Uganda, and Zimbabwe come to London from 14 to 20 February to gain better knowledge of the UK fashion industry, create networks and introduce themselves and their work internationally.

Curated by Fashion Scout, it culminated with an installation and exhibition at Fashion Scout during London Fashion Week (16 – 19 February 2023) where each designer showcased two pieces

View the entire report 

In 2024 switched our focus on the film Sector with the Film Lab programme. 

This was backed by the success of our film screening organised in 2023-2024 as part of the culture connect programme. 

During this pilot phase we have successfully supported 16 emerging filmmakers through Film Lab Africa, pilot training and mentoring programme. Four short films were produced, and one showcase event opening opportunities for market access and employment prospects. 70 per cent of the participants have secured employment within six months of the programme completion.

Find out more about the film lab programme in Senegal