At the core of our arts initiatives lies extensive research, with a specific focus on the vibrant demographic of young individuals aged 18 to 35. Our unwavering commitment is centered around three key objectives:
1. Facilitating the creation of new art and ensuring its wide-reaching dissemination, both online and through live experiences, to captivate audiences far and wide.
2. Cultivating a dynamic exchange of skills and knowledge between creative communities in Sub-Saharan Africa (SSA) and the United Kingdom (UK), fostering mutual growth and collaboration.
3. Forging meaningful connections between young individuals in Sub-Saharan Africa and the UK, establishing a vibrant network that transcends borders and nurtures shared experiences and artistic endeavors.
To achieve these goals, we collaborate with a diverse range of partners, including artists, arts professionals, arts organizations, collectives, and hubs. They possess an intimate understanding of their respective creative communities and are best positioned to lead and amplify the stories of their art sectors. Together with our partners, we ignite innovative approaches to connecting with one another and deepen our understanding through the transformative power of the arts.
To bring these objectives to life, we proudly deliver two major global programs in Senegal, which serve as catalysts for artistic exploration, collaboration, and cross-cultural dialogue.
Our focus from 2023 to 2025 is to actively support the efforts of governments and local organizations by:
- Strengthening the creative industry ecosystem through our creative economy e-module program.
- Promoting more collaborations between the UK and SEN (Senegal) to enable young artists to engage in sustainable and impactful projects on a medium to long-term basis.
- Establishing and expanding showcasing programs to provide access to business development and financial opportunities.
